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THE NIGERIA MUSIC INDUSTRY AND THE UPCOMING ARTISTS.

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Music talents have been refining their craft making a lot of mistakes along the way and now they are well better than it used to be. But that's not really the case for the business side of music and that's why very few artists are consistent with hits, most hits are relatively not as big as in the American Music Industry and most labels lives are very short. And also, this is the reason why there are law suits between labels and artists everywhere. This is because the business side has been slow to develop. It takes talent and grooming to be a manager or label head. Passion and love is not enough. You have to have a good ear for music. You need good understanding of the art, creative and business parts. Added advantage is having good understanding in macro economics and politics. A good example of this is Clive Davis that brought us Whitney Houston and many big names. He was so good that at 85years of age was Chief Creative Officer of Sony Music Entertainment. So we hav...
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ALBUM REVIEW: BURNA BOY'S 'OUTSIDE'

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Since Burna boy has been on entertainment news a lot these days, I think it's a good time to do a review of his music especially recent ones. When it comes to talent I don't think there is anyone as promising as Burna boy, that is, looking from an A&R/talent basis only. I mean his versatility and flexibility makes your investment safer and he is the one that has the most talent to do us proud in the American Music Industry while still being outstanding on the home front. And I don't mean him being able to do what they do only. Nah. With proper A&R, he can do anything. And if you are expecting me to go into the controversies then I'm sorry to disappoint you. I'm just considering talent and A&R here. I mean, he can go from black American to ajebutter to ghetto to Jamaican and also infuse Yoruba accent and can even do all this within one song. He can comfortably move from R&B to ragga to Ajegunle styled ragga to reggae to rap to afrobeat to Yoruba m...
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WOMEN IN NIGERIA MUSIC INDUSTRY (2)

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Hi everyone. I'm sorry guys it took me so long to do this sequel to International Women's Day- Women in Nigeria Music Industry. It's primarily because I have other careers I'm setting up (check my bio). So, anyway I'm back and by the grace of God I don't see me taking such break again. So, back to the matter. Which is the reason why our ladies are lagging behind when compared to female artists in the American Music Industry and the solution. Let's understand the goal here. I think it's very clear men will always dominate patriarchy or not. I mean from the difference in makeup and nature. But I wouldn't want to delve into that. Simply put, this whole issue revolves around patriarchy and in a grand scale the solution has to do with maturity as patriarchy gives way to civilization. This isn't just theory or philosophy, its history, even music history. It was like that in the American Music Industry. Before the 60s you could very hardly find women...
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International Women's Day- Women in Nigerian Music Industry

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Last weekend, on friday, 8 march was celebrated as international women's day. It is celebrated on march 8 every year. But obviously as you all expect I won't delve into that in totality. This is a music blog hence I'll look at this subject from a music angle. So, my focus today is on examining how female artists have fared in the industry, being particular about the Naija scene. As with almost every profession, men dominate. But not so fast, there's a little difference here especially when you look at the American Music Industry, particularly from the 60s and especially from the 80s. In the 80s, along with the guys, Madonna ruled at the top and so did Janet Jackson and they did this into the 90s. In the 90s, Mariah Carey, Celine Dion and Shania Twain reigned supreme and so did Britney Spears who ruled into the 00s and so did Destiny Child. In the 00s, Beyonce ruled at the very top and so did Rhianna,Taylor Swift, Katie Perry, Adele and Lady Gaga into the 10s and also ...
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Davido's US Press Tour: Can He Break Into The Global Market

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Truth be told every artist's dream is  to get what Davido is trying to achieve. They want to be mainstream in the US, win major Grammy awards, and every good thing that comes with these. They've all dreamt of it. And there are a lot of people who think this is achievable. For example, I read an article on notjusktok.com that was very hopeful, so, that says it all, a lot of people are hopeful. I mean notjustok is one of the major music blogs in Nigeria. So, is it possible? Davido It's simple. Why isn't rock music or country music selling in Nigeria? Because it's not our thing.I mean gone are the days when people thought they could sell alternative sounds in Nigeria. A lot of people have spent their money in vain and learnt the hard way and now, unlike then, when people were adamant, no one even raps in English anymore! Even though it's our official language! Now everybody wants to do a naija thing. So also it applies in this case: Naija music ain...
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