THE NIGERIA MUSIC INDUSTRY AND THE UPCOMING ARTISTS.

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Music talents have been refining their craft making a lot of mistakes along the way and now they are well better than it used to be. But that's not really the case for the business side of music and that's why very few artists are consistent with hits, most hits are relatively not as big as in the American Music Industry and most labels lives are very short. And also, this is the reason why there are law suits between labels and artists everywhere. This is because the business side has been slow to develop. It takes talent and grooming to be a manager or label head. Passion and love is not enough. You have to have a good ear for music. You need good understanding of the art, creative and business parts. Added advantage is having good understanding in macro economics and politics. A good example of this is Clive Davis that brought us Whitney Houston and many big names. He was so good that at 85years of age was Chief Creative Officer of Sony Music Entertainment.

So we have a case where the artists are prepared but the business side is not. But just as a boxer needs a manager to show him his strength and weaknesses and how to win fights so does an artist need a manager or label head to lead him. And that's where I come in.
You might ask, why don't I just look for an artist and make him blow. Well, that's exactly what I'm doing. But in a better way. So please listen to the video below and checkout my offers and services on my Facebook page or blog.



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