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Showing posts from March 12, 2019

THE NIGERIA MUSIC INDUSTRY AND THE UPCOMING ARTISTS.

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Music talents have been refining their craft making a lot of mistakes along the way and now they are well better than it used to be. But that's not really the case for the business side of music and that's why very few artists are consistent with hits, most hits are relatively not as big as in the American Music Industry and most labels lives are very short. And also, this is the reason why there are law suits between labels and artists everywhere. This is because the business side has been slow to develop. It takes talent and grooming to be a manager or label head. Passion and love is not enough. You have to have a good ear for music. You need good understanding of the art, creative and business parts. Added advantage is having good understanding in macro economics and politics. A good example of this is Clive Davis that brought us Whitney Houston and many big names. He was so good that at 85years of age was Chief Creative Officer of Sony Music Entertainment. So we hav...
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International Women's Day- Women in Nigerian Music Industry

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Last weekend, on friday, 8 march was celebrated as international women's day. It is celebrated on march 8 every year. But obviously as you all expect I won't delve into that in totality. This is a music blog hence I'll look at this subject from a music angle. So, my focus today is on examining how female artists have fared in the industry, being particular about the Naija scene. As with almost every profession, men dominate. But not so fast, there's a little difference here especially when you look at the American Music Industry, particularly from the 60s and especially from the 80s. In the 80s, along with the guys, Madonna ruled at the top and so did Janet Jackson and they did this into the 90s. In the 90s, Mariah Carey, Celine Dion and Shania Twain reigned supreme and so did Britney Spears who ruled into the 00s and so did Destiny Child. In the 00s, Beyonce ruled at the very top and so did Rhianna,Taylor Swift, Katie Perry, Adele and Lady Gaga into the 10s and also ...
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Davido's US Press Tour: Can He Break Into The Global Market

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Truth be told every artist's dream is  to get what Davido is trying to achieve. They want to be mainstream in the US, win major Grammy awards, and every good thing that comes with these. They've all dreamt of it. And there are a lot of people who think this is achievable. For example, I read an article on notjusktok.com that was very hopeful, so, that says it all, a lot of people are hopeful. I mean notjustok is one of the major music blogs in Nigeria. So, is it possible? Davido It's simple. Why isn't rock music or country music selling in Nigeria? Because it's not our thing.I mean gone are the days when people thought they could sell alternative sounds in Nigeria. A lot of people have spent their money in vain and learnt the hard way and now, unlike then, when people were adamant, no one even raps in English anymore! Even though it's our official language! Now everybody wants to do a naija thing. So also it applies in this case: Naija music ain...
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